New SEO Client: Ketech

Over the past few weeks I have been working on the SEO for a company called KeTech.

KeTech offer a very large and wide selection of services. Established in 1998 to provide communication systems consultancy, design, engineering, software development and maintenance services to the transport sector. Over the past few years they have expanded into several different markets by taking over several firms. This has led to the creation of several new KeTech divisions: KeTech Systems, KeTech Defence and KeTech Detection.

Recently the company have launched a new website and we will be optimising certain areas of their site which represent the main services that they wish to promote.

The KeTech site is aimed towards a fairly specific niche business to business market. This can throw up some challenges and can mean that the website will be optimised for quite “low traffic” keywords.

Some of the keyword research for the site took longer than expected. For example, KeTech were keen to promote their vehicle tracking and wireless communication applications. A keyword such as “wireless communication” receives a high number of daily searches, but it is quite general – there are lots of different results when you search it in Google. For many of their keywords we had to come up with longer tailed keywords or synonyms of popular keywords. Examples of keywords we are optimising the site for include radio communication systems, explosive detection, baggage x ray, remote telemetry, retail telecommunications, and transportation information systems.

The website was built using our Web Manager 1 CMS and contains about 80 pages. I was initially surprised at how big the site was when I started working on it. It is taking quite a long time to go through the pages adding in links and keywords in appropriate places.

After working on the site for just a small amount of time we are starting to see some very encouraging results in the search engines. This trend will continue as we build link in links and develop the content on the site.

Checking the Search Results

It can be quite frustrating checking keywords! Every day I come into work and end up searching in Google for the same keywords!

Some examples of keywords that I check on a regular basis are:

B&B Derbyshire
Learn Russian
Mortgage Advice Nottingham
Debt Advice Nottingham
B&B Chesterfield
Chilled Couriers
Midlands Team Building
Mansfield Paintball
Quad Biking Midlands
Open Gardens Derbyshire
Hotel near Derby
Beaver Castle

One that will soon be added to the list is Nottingham Marathon - for my new blog that I'm working on at the moment!

It’s important to regularly check keywords to monitor how they are performing in the search engine results. Any SEO work we have done on our clients sites can then be assessed more accurately. It is interesting how quickly some work we do can effect the rankings for some clients!

Our Progress with Bournes Debt Solutions

One of our clients came into the office yesterday to arrange a meeting about expanding her website. The website is for a company who specialise in debt solutions for people who need help to rectify their financial problems.

Bournes Debt Solutions can help with any debt related issues such as

Debt Management Plans
Debt Solutions
Charging Orders
Basic Bank Accounts
Consumer Credit Agreements
County Court Judgments

The site has been live for nearly a year and the SEO and online marketing is really starting to have a positive effect. The debt solutions market is very competitive with lots of other sites competing for the same keywords.

Since working on the site our approach has been revised several times. The keywords for which we optimise the site have been reviewed and also the methods used to promote the site have also changed.

In the past we used PPC to promote Bournes and their services. The competition for the keywords was high, with some of the keywords costing upwards of £10 per click! The PPC was effective at driving traffic to the site, but the number of real enquiries was quite low and it was very expensive!

Optimising the site for general terms such as bankruptcy or credit advice is not a realistic approach. At the moment, the domain and site are still quite young so we are currently focussing on a more localised and targeted approach by optimising for keywords such as debt advice Nottingham and charging orders nottingham. In the future, as the site matures and the number of relevant inbound links increase, the site will be able to compete alongside some of the bigger sites in the industry.

The meeting next week will be a good opportunity to review the work on the site and plan for the next six months.

Nice one Broomy..

This afternoon while I was working on the Four Corners website the unthinkable happened…

I heard the noise from the kitchen while Andy was making the drinks, but I never imagined that it was my favourite mug that had gone crashing to the floor.



His grinning face did very little to make me feel any better.

Making Money cont..

I’ve reached the end of my July deadline and I think I’ve come up with a few ideas that I can start to put into place during August.

Over the last month I have registered two new domains and I am currently working on the designs for two new websites.

One of these sites is Beaver Castle. The main source of income from this site will be from Adsense and potentially other advertising. I’m confident about making a steady income from this, the holding page that is on the site at the moment is receiving quite good levels of traffic already from people mis-spelling Belvoir Castle.

My other domain that I have registered is turnoffyourlights.co.uk. The plans for this site are a little more complex than with the Beaver Castle site, but I will let you know as soon as I feel happy with them :)

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Propeller has had a facelift

It's all kicking off this week.. It seems like lots of sites are revamping for the summer.

Facebook is at it..

Metafocus have launched our new Global Internet Marketing site..

and now Propeller has done it too..

One thing I noticed though, the new Propeller logo looks very similar to the Allan & Heath X:ONE logo



One of these logos is for a world class dj mixer, the other one is for a website that isnt quite as good as digg :)