SEO Info: Image Optimisation

I read an interesting article by Sue Hallam few days ago with some tips on how to optimise images.

Image optimisation is a useful tool for optimising a website. Depending on the content, it can be a very good way of driving traffic to the web pages. One of our old clients who’s site contained pictures of cakes used to get lots of hits from images.google.co.uk.

Sue’s article suggested some of the following tips for optimising images:

1. Use keyword rich filenames eg hellebores_001.jpg.

2. Make use of the alt tags – describe what the image is.

3. Use the image on a relevant webpage. For example, a selection of images featuring hardy perennial flowers should be used on a page devoted to hardy perennials.

4. Try to create internal and external links to the images. A blog post like this is an excellent opportunity to create external links to images on your website.

5. Using the Google webmaster tools, it is also important to make sure that the image search is enabled for your website. Participating in the Google Labeller service lets users label and describe images too. Labelling images can be quite fun and well worth filling a spare 5 minutes everynow and again!

All of these tips will help ensure that the images on your site will be ranked higher in the search engine results.

One great firefox extension for searching through the Google image results in called PicLens. Install it and get searching!

If you search for SEO Nottingham you will find one of my pictures take from the Nottingham Eye which was used in a previous blog posts

Big changes to the internet and the world of SEO?

The way people use the internet could really change over the next few years. Today, in Paris, Icann, the internet regulator voted in favour to relax the current rules on “top-level” domains.

What does this mean? Well, when picking a domain, instead of picking from the standard list of .com, .co.uk or .net etc it will be possible for people or companies to set up their own user defined domain names. The new plans make it possible for top level domains based on any string of letters in any script.

This means that we could soon see web addresses with a host of brand names and keywords appearing in them. This is likely to have a very big impact on SEO and the search engine optimisation industry.

Some of our clients could be in a position to change their domain names. For example, the Paintball Jungle could change their address to something like www.nottingham.paintball or us at Metafocus could change our address to www.metafocus.seo. The possibilities could be endless!

It isn’t all good news though! The cost of creating a customised TLD is estimated in the very least to be a 6 figure amount!

One country who looks set to loose out will be the Polynesian Island of Tuvalu. They have been making lots of money leasing .tv domains to television production companies!

TV action at the Adrenalin Jungle

One of our SEO clients, the Adrenalin Jungle were recently pleased to welcome a crew from Yorkshire TV to film a feature for the Calendar program for their ‘What’s On?’ series.

TV presenter Carolin Hodgson was sent to check out some of the outdoor activities on offer at the Adrenalin Junlgle. Carolin, dressed the Jungles obligatory combats and safety gear was filmed trying her hand at the 4 x 4 course, archery and quad biking. The feature aired a few days later and received a great response from the public.

The Adrenalin Jungle often get TV crews filming at the site. The Nottingham and England cricketer Ryan Sidebottom was filmed playing paintball for the Question of Sports Mystery Guest competition.

If you would like a day at the Adrenalin Jungle, just like Carolin and Ryan did, then please see their range of Activities in Nottingham, Midlands Paintball or Teambuilding Events then please click on the links.

Mobility Buddy - New Metafocus SEO Client

One of our recent SEO customers is a company in Nottinghamshire called Mobility Buddy.

The company have over 20 years experience in selling mobility aids such as Walking sticks, Zimmer frames and disabled scooters.

On the website I was surprised to find such a great range of living aids which could make everyday life much easier for everyone! I think that certain products like commodes and rollators are aimed towards elderly and disabled people, but the living aids could be used by everyone.

I’ve picked out a selection of items which I think could make modern life a bit less stressful!

Bottle & Jam Jar Opener

Say good bye to the damp tea towel method! Never say to someone else again “you hold the bottom, I’ll twist the top!”

J-Popper Ring Pull Opener

I’m not really one for looking after my nails, but I do know it hurts when you bend your nails opening awkward cans. This opener could probably work on beer cans too!

Bed Tray

I was ill last week and worked from home for a couple of days. I had problems using my laptop in bed and resting it on top of the duvet made it get quite hot. This tray would have been perfect!

Book Butler

When I was back at Uni I think this would have come in useful. Most new text books wont stay open on a flat desk, and this Book Butler means you don’t have to sit hunched over holding pages down with your elbows!

Have a look on the website and I think you will be surprised what you will find! For more information contact 0800 107 8445

Mobility Buddy: http://www.mobilitybuddy.co.uk/