Lost in the Jungle!

This morning I have spent some time working on one of our clients sites, the Adrenalin Jungle website. The company have three websites in total: the Adrenalin Jungle, Paintball Jungle and the Corporate Jungle – plus the Jungle Blog too!

Over the last few months there seems to have been a big rise in the number of sites who are competing for some of the Adrenalin Jungle keywords. For example, if you search in Yahoo for “Paintball Nottingham” (a keyword that they have ranked number 1 for the past year) the Paintball Jungle site is currently ranked in around 5th position behind several sites which have appeared. This must show the advantage that can be achieved by using keyword rich URLs

The Adrenalin Jungle site uses our Web Manager 2 CMS. The system makes it easy for their staff to update and make changes to the site. It can cause some problems though - when pages are deleted or changed some of the links on the pages will no longer work. This can have an effect on the SEO for the site, one month the rankings for the Go Karting Nottingham fell drastically, and this was after the page had been renamed! Today I went through the site ensuring all of their keyword text links go through to the correct pages. I have also updated the xml sitemaps, to make sure that any new pages are included.

The Corporate Entertainment website has only been around for a few months. They are currently finalising and adding content to some of the pages, something that can often take much longer than clients anticipate! We have started the SEO work on the site, optimising for keyword such as teambuilding, team building activities, outdoor team building and corporate entertainment midlands.

If you think that your online presence could be improved, or if you have any questions about search engine optimisation, web design or pay per click management then give Metafocus a call on 0115 947 0011

Big changes to the internet and the world of SEO?

The way people use the internet could really change over the next few years. Today, in Paris, Icann, the internet regulator voted in favour to relax the current rules on “top-level” domains.

What does this mean? Well, when picking a domain, instead of picking from the standard list of .com, .co.uk or .net etc it will be possible for people or companies to set up their own user defined domain names. The new plans make it possible for top level domains based on any string of letters in any script.

This means that we could soon see web addresses with a host of brand names and keywords appearing in them. This is likely to have a very big impact on SEO and the search engine optimisation industry.

Some of our clients could be in a position to change their domain names. For example, the Paintball Jungle could change their address to something like www.nottingham.paintball or us at Metafocus could change our address to www.metafocus.seo. The possibilities could be endless!

It isn’t all good news though! The cost of creating a customised TLD is estimated in the very least to be a 6 figure amount!

One country who looks set to loose out will be the Polynesian Island of Tuvalu. They have been making lots of money leasing .tv domains to television production companies!