Lost in the Jungle!

This morning I have spent some time working on one of our clients sites, the Adrenalin Jungle website. The company have three websites in total: the Adrenalin Jungle, Paintball Jungle and the Corporate Jungle – plus the Jungle Blog too!

Over the last few months there seems to have been a big rise in the number of sites who are competing for some of the Adrenalin Jungle keywords. For example, if you search in Yahoo for “Paintball Nottingham” (a keyword that they have ranked number 1 for the past year) the Paintball Jungle site is currently ranked in around 5th position behind several sites which have appeared. This must show the advantage that can be achieved by using keyword rich URLs

The Adrenalin Jungle site uses our Web Manager 2 CMS. The system makes it easy for their staff to update and make changes to the site. It can cause some problems though - when pages are deleted or changed some of the links on the pages will no longer work. This can have an effect on the SEO for the site, one month the rankings for the Go Karting Nottingham fell drastically, and this was after the page had been renamed! Today I went through the site ensuring all of their keyword text links go through to the correct pages. I have also updated the xml sitemaps, to make sure that any new pages are included.

The Corporate Entertainment website has only been around for a few months. They are currently finalising and adding content to some of the pages, something that can often take much longer than clients anticipate! We have started the SEO work on the site, optimising for keyword such as teambuilding, team building activities, outdoor team building and corporate entertainment midlands.

If you think that your online presence could be improved, or if you have any questions about search engine optimisation, web design or pay per click management then give Metafocus a call on 0115 947 0011

SEO at Metafocus

One of the biggest sites which we have built recently at Metafocus is an ecommerce site selling male grooming products called Aspetto.

The site has been live for around six months and has presented lots of interesting challenges for us with the online marketing and SEO side of things.

At Metafocus we have a wide range of consumer and business facing websites. Speaking honestly, I find it more interesting working on the consumer facing sites! I think it’s more appealing thinking about “birthday gifts for men” and “mens skincare” than say something like “potassium permanganate”.

I often find it a bit strange that while I was studying marketing at Leicester University, most of the course content related to business to consumer (B2C) rather than business to business marketing. I think that this might be why working on consumer sites feels more familiar.

When we devise an online marketing plan for a site like Aspetto there is always a big selection of sites that we can incorporate and use to our advantage. We try to use lots of different social networking sites, blogs and forums to help attract visitors to the site. This makes it more interesting for us, and also by casting our nets a little further we should also get better results.

If you think that your business needs help to grow online, or if you are interested in search engine optimisation give Metafocus a call on 0115 947 0011.