Creative Heights,
web designers in Chesterfield have recently redesigned and launched a new ecommerce website for Fitness Options; the first dedicated fitness equipment specialist store in England. The company have been operating for around 20 years, having moved into Europe’s largest fitness equipment showroom in 1999.
The design of the new website was heavily influenced by the branding styles used in the Fitness Options print material. The site uses a simple grid style structure to display the many fitness products on sale.
The fully editable, custom e-commerce site features over 800 product lines. The site design ensures that it is easy for customers to find products & place orders online, plus efficient for Fitness Options staff to add, delete and amend the product database.
To attract more visitors to the site, the pages are to be optimised for many of the leading brands and products including
Nautilus fitness equipment,
Life Fitness treadmills,
multigyms,
elliptical crosstrainers,
home gym fitness equipment &
commercial gym equipment.
Summer may be coming to an end, but thats no excuse to start kicking back on the fitness plans!
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