Monday, 27 October 2008

L3 Living - Serviced Apartments in Liverpool

Over the last few weeks I have been working on a website for a company called L3 Living who provide a range of serviced apartments in Liverpool.

liverpool appartments

The site was built and designed by a company in Chesterfield called Creative Heights. At Metafocus we are helping with the SEO and Online Marketing, to drive visitors to the site and improve their Online presence. The site, which has been online for around 12 months, has primarily used PPC to generate visitors in the past.

The keyword research for the site was interesting. I used a new method called KOI keywords that I read about in an SEO book by David Viney. The method uses the allinanchor command in Google to find the number of websites that use a keyword as anchor text. I think the formula to calculate the KOI score needs some work, at the moment it just doesn’t separate out the really competitive keywords from the less competitive ones! For example, on my spreadsheet keyword 1 and keyword 2 had similar KOI figures but the number of sites competing for keyword 1 was 45,000 and keyword 2 was 8 million!

On the L3 Living website you will find a range of luxury apartments in Liverpool. All of the accommodation is centrally located in the City Centre, in very stylish and sought after buildings:

Unity Building Liverpool
Tower Liverpool
Albany Liverpool
Trafalgar Warehouse Liverpool

Over the next few months we will be adding some more changes to the site. The accommodation is great for people visiting Liverpool for football, or even Grand National accommodation! It’s a shame that the Oasis stadium tour next year doesn’t visit Anfield or Goodison Park.. but then it’s probably not that surprising for Manchester City fans!

Thursday, 23 October 2008

Russian Lessons with Globus Worldwide

Recently I have been working on the Globus Worldwide website, a Russian language school based in Moscow and St Petersburg, who give students the opportunity to study Russian in Russia.

We have started adding a series of Russian Lessons to their website. On a monthly basis we have started adding examples of different vocabulary that will help anyone studying Russian.

On the website you will be able to find the following lessons:

The Russian Alphabet
Asking Directions
Shopping Vocabulary
Booking Accommodation

Keep checking back to their site if you would like to keep up-to-date with the additional lessons that will be added to the site!

Saturday, 11 October 2008

Kenwood Energysense JK450

I bought a new Kenwood Energysense JK450 kettle today! Big news eh? I have made a video and put it on YouTube as an experiment to see how high the video would rank if you search for Kenwood Energysense JK450. The video was also a good chance to try out using iMovie - it’s pretty easy to work out how to use, which was nice.

I uploaded the video about 5 minutes ago and it is already ranking in about the 13th position. I will build a few links to the video and have a look to see what happens.

Please feel free to rate the video!

Monday, 6 October 2008

Using Panoramio for SEO

Have you ever noticed that when you look at Google Maps there are often photos added to the map? These photos are from a website called Panoramio - it is very similar to flickr, allowing you to upload photos, give them a description and then tag them with locations on the Google Map.

I have just looked at the Google Map for Nottingham and this screen shot shows a small snippet of the city centre:

nottingham city centre

Clicking on the images will open up a slightly larger thumbnail which displays the photo title. It can be a great way of exploring cities and also sharing photos with friends and family.

This month I am going to upload pictures for our SEO clients. Today I have added some images taken at the Paintball Jungle, a Paintball Centre in Nottingham. The company have lots of pictures of people having fun at their Mansfield Paintball venue.

mansfield paintball

nottingham paintball

nottingham paintball centre

The Panoramio site is a great way to share photos and also hopefully generate some extra traffic to their website.