One of our clients came into the office yesterday to arrange a meeting about expanding her website. The website is for a company who specialise in debt solutions for people who need help to rectify their financial problems.
Bournes Debt Solutions can help with any debt related issues such as
Debt Management Plans
Debt Solutions
Charging Orders
Basic Bank Accounts
Consumer Credit Agreements
County Court Judgments
The site has been live for nearly a year and the SEO and online marketing is really starting to have a positive effect. The debt solutions market is very competitive with lots of other sites competing for the same keywords.
Since working on the site our approach has been revised several times. The keywords for which we optimise the site have been reviewed and also the methods used to promote the site have also changed.
In the past we used PPC to promote Bournes and their services. The competition for the keywords was high, with some of the keywords costing upwards of £10 per click! The PPC was effective at driving traffic to the site, but the number of real enquiries was quite low and it was very expensive!
Optimising the site for general terms such as bankruptcy or credit advice is not a realistic approach. At the moment, the domain and site are still quite young so we are currently focussing on a more localised and targeted approach by optimising for keywords such as debt advice Nottingham and charging orders nottingham. In the future, as the site matures and the number of relevant inbound links increase, the site will be able to compete alongside some of the bigger sites in the industry.
The meeting next week will be a good opportunity to review the work on the site and plan for the next six months.
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