Monday, 27 October 2008

L3 Living - Serviced Apartments in Liverpool

Over the last few weeks I have been working on a website for a company called L3 Living who provide a range of serviced apartments in Liverpool.

liverpool appartments

The site was built and designed by a company in Chesterfield called Creative Heights. At Metafocus we are helping with the SEO and Online Marketing, to drive visitors to the site and improve their Online presence. The site, which has been online for around 12 months, has primarily used PPC to generate visitors in the past.

The keyword research for the site was interesting. I used a new method called KOI keywords that I read about in an SEO book by David Viney. The method uses the allinanchor command in Google to find the number of websites that use a keyword as anchor text. I think the formula to calculate the KOI score needs some work, at the moment it just doesn’t separate out the really competitive keywords from the less competitive ones! For example, on my spreadsheet keyword 1 and keyword 2 had similar KOI figures but the number of sites competing for keyword 1 was 45,000 and keyword 2 was 8 million!

On the L3 Living website you will find a range of luxury apartments in Liverpool. All of the accommodation is centrally located in the City Centre, in very stylish and sought after buildings:

Unity Building Liverpool
Tower Liverpool
Albany Liverpool
Trafalgar Warehouse Liverpool

Over the next few months we will be adding some more changes to the site. The accommodation is great for people visiting Liverpool for football, or even Grand National accommodation! It’s a shame that the Oasis stadium tour next year doesn’t visit Anfield or Goodison Park.. but then it’s probably not that surprising for Manchester City fans!

1 comment:

Phoenix River said...

Hi there,

Interesting! So did you do an allinanchor search on every one of your keywords? Or did you find a way to bulk search for that?

Rgds
Benjamin